Sample Reel & Case Study
Click the play button to view the sample reel to the right. This sample highlights the diversity of media projects that Kavanagh Productions has produced, including live event broadcasts, corporate video pro- ductions, broadcast and cable television pro- grams, training videos, and documentaries. These are just some examples from our 20 years of media story telling.
Case Study: Health Care
Business Marketing Need:
A health care company wanted to both heighten its public visibility while also informing customers about issues affecting the quality and cost of health care.
We worked with the client to turn a panel discussion about health care quality and cost into a major media news event. We created videos for each panel subtopic by interviewing prominent healthcare professionals, using their thoughts on improving quality care and coverage to inspire the live panel and inform the audience. We coached and worked with panel members to help insure a lively and informative discussion. We packaged television coverage of the panel and edited it into a half-hour program that aired on public television.
Result for the Client:
The client received significant notice from broadcast and print media for the event and was credited with furthering discussion on important public policy issues. They got their point of view across to policy makers. The resulting public television broadcast expanded the panel’s audience exponentially. The client made an impact on issue discussions, opened doors in the legislature, and enhanced their reputation with the public while informing customers about quality care
at a more affordable cost.